The Cherry Pages

home >> Why Advertise

ADVANTAGES OF BEING IN THE CHERRY PAGES
Directories are traditionally used by an already motivated customer base with a strong intent to buy. Wouldn’t it be smart to market to people who have already decided they want to purchase your product or service?

1. Tracking your success

vip card Our VIP "Cherry Club Card" allows readers to benefit from special perks offered by some of the businesses listed in the Cherry Pages (See business incentive program).

When you list with the Cherry Pages, and our users present their Cherry Club Card, you will have tangible evidence of your advertising dollars at work each and every single time! You will also feel great knowing that your services are being selected over non-participants, giving your business the competitive edge.

2. Niche Marketting

Who are our readers? People who on average...

Spend upwards of $3000 to look great and feel good annually
Are social, cultured and spend upwards of $1200 on local events annually
Enjoy good clubs/pubs, great bars and fine restaurants (average $75.00/visit)
Are health conscious and spend an average of $85.00 on physical fitness and health products per month
Take at least 1 vacation per year.
Invest approximately $500.00 annually on self help and improving relationships
Are already in or are planning to invest in a finanical commitment (Real Estate, Financial Services etc)

This targeted audience includes:

Couples, social singles
Living and/or working in the Greater Toronto Area
Between the ages of 18-54, concentrating on 24-44 year olds
Have had post secondary education
White collar workers, manager/owners, skilled and unskilled workers
Household income earners upwards of $70,000

3. Distribution
During summer 2006, 32,000 copies of The Cherry Pages will be distributed throughout local establishments in Toronto. The directory can be picked up at businesses listed in The Cherry Pages, college and university campuses, bookstores, music stores, cinemas and ordered on line. There will be a heavy concentration of deliveries to urban lifestyle centres including Bloor West Village, The Entertainment District, Yorkville, The Beaches, Forrest Hill, Rosedale, Yonge and Eglinton, "The Village" (Church and Wellesley), Queensquay, and The Kingsway.

4. Additional Benefits
The Cherry Pages is laid out in such a way that people can design an entire social experience from beginning to end. Someone looking for one service, may come across your ad, and decide to use your services as well. It’s like FREE ADVERTISING